Well here’s some good news that you’re not likely to hear anywhere else:
You’re already a copywriter! You just don’t know it yet.
But if you have:
- written a blog post
- work with me page
- or Tweet (for your business)
…then you, my dear, have written copy.
Which technically makes you a copywriter.
This is why every Solopreneur Babe needs a basic understanding of copywriting.
So do you know if you’re doing it correctly or not? It’s only in the best interest of your biz to find out.
I know it seems difficult. And overwhelming. And do you really need to learn this on top of everything else?
Well yeah business babe you do.
Of course, one day the glorious day will come when you can begin outsource all your business writing. But even then, knowing what makes good copy will help you hire a truly amazeballs copywriter. And you will need to offer that person direction and as well as ensure that they are doing exactly what they’ve been hired to do. Plus even when you get to this stage, you are probably not going to outsource every single Tweet or email! So learning the basics is still important.
So if you don’t think of yourself as a writer, now is the time to make a mental shift.
The art of copywriting is all about making sales. And while there is a ton of stuff to know about writing copy, today we’re going to start with one critical concept:
No one cares about your product. They only want to know what your product will do for them.
Think about it. If you remove the label from Starbucks, all you’re left with is a cup of coffee. It’s just hot water and coffee beans. Nothing special! People choose to buy what they do because of how the product/brand/service makes them feel.
The key theory to be aware of here is the distinction between features and benefits:
- Features are what is included with the product/service (coffee, cup).
- Benefits are what the customer gets out of the experience (brand recognition, status, feeling like a boss).
So while you will need to address both, keep your focus on the benefits to your customer. How does your product/service make them feel? What results will it help them achieve?
It’s only when your copy communicates the benefits that you can truly connect with your audience. And that ultimately translates into sales.
I hope you enjoyed this short intro to copywriting! Please share or pin this post if you found it useful. And let me know if you have any comments or questions.